Your LinkedIn inbox is a graveyard of half-finished conversations. People replied and you never saw it. Hot leads went cold because you forgot to follow up. You know there's money in there. You just can't see it.

It turns your messy inbox into a real sales pipeline.

LinkNinja reads every single conversation and sorts it into a stage, automatically:

Opening→ Chatting→ Qualified→ Discovery→ Closing→ Won

Right now it's quietly organising 31,800 conversations inside one account. Every one sorted, every one telling you whose turn it is.

How it works

Scans your whole inbox

Reads every conversation you have on LinkedIn, hundreds or thousands at once.

Sorts + flags whose turn

Every chat lands in a pipeline stage, and it flags exactly who is waiting on YOU.

Drafts in your voice

It reads the actual thread and writes the next message the way you would say it.

You send. Always.

You read it, tweak it, hit send. It NEVER auto-sends. No bots, no account risk.

See who is waiting on you, so you never miss a reply buried at the bottom of a 40-message inbox again.
Nothing goes cold. It flags conversations that have gone quiet before they die.
Drafts in your voice. Reads the thread, writes what you would actually say.
Never auto-sends. Every message is yours. No spam, no bots, no restrictions.

3.2xreply rate. Richard got roughly 3x the replies a week

$50K/yrthe tool one member replaced with it

0messages auto-sent, ever

Valued at $199/mo

Check out the site

See the full product at linkninja.co, then get access to it inside everything else.

Product 2

The Community

The Seven Figure Creators Community

Live calls + a private community & dashboard.

You're not doing this alone.

This isn't a course.

It's a room of founders doing the exact same thing you are, using LinkedIn right now to win clients.

Same game as you. Right now, as well.

Why this one actually works

Most communities are full of people all doing different stuff.

You can't learn much, and you're not doing the same thing.

In here, the only people are people actually using LinkedIn right now, writing content and sending DMs to get clients.

So you can learn something from anyone, because everyone wants the same thing.

What you actually get

Weekly live calls

Live teaching calls every week. Not recordings. Live, with you in the room.

Calls with coaches

Live calls with our content and DM coaches. Get coached on the spot.

Two time zones

9am and 4pm, so the US, Europe and Asia are all covered.

A human in your corner

Not a chatbot. Sydney-based community managers to help you along the way.

A full classroom of 100s of recordings.

100s of recordings, all sorted for when you need them.

How to build your offer, pick your niche, send DMs, write content, build funnels.

Stuck on one thing? Go straight to it.

100s of recordings, all sorted: offer, niche, DMs, content, funnels.
Community access. People are in there all the time. Post wins, ask questions, get answers fast.
All the call recordings live in there too, so you can catch any you miss.
A human in your corner. Sydney-based community managers plus 3 coaches to guide you.

Tom posting his wins in the Seven Figure Creators community, three $1K/mo clients and a $33K project since joining — Tom, posting his wins in the community. Three $1K/mo clients and a $33K project since joining. This is the room.

850

active members

$172M

in collective client results

100s

of recordings in the classroom

Self-reported, from surveyed clients, in a single year. Their number, not ours.

Valued at $399/mo

Get Access

Whichever week you join, you slot straight into the live rhythm. Nobody waits for a fresh cohort.

Product 3

MattGPT

It's basically me, on tap.

You get access to MattGPT.

It's basically me, on tap. You just log into Claude, ChatGPT or Claude Code, connect to it, and ask me anything you want about your positioning, your content, your DMs, your offers, and it gives you the answer.

I've spent 2 years building this.

It's the coach I wish I had.

What's inside it: 15 LinkedIn skills, 90 frameworks.

~3 yrs

of coaching inside it

custom-built LinkedIn skills

of my frameworks

token Claude window

How it works: plug in your AI, hook up your second brain, ask it anything.

Plug into your AI

Connect it into Claude Code, ChatGPT, or whatever you already use. Takes about two minutes.

You just connect it

You don't even paste in skill files. You just connect it, and the whole brain is right there.

Hook up your Second Brain

Connect it to your AI Second Brain (up next, we'll show you how to build that).

Ask it anything

Ask it anything you want and it shows you exactly how to do it. Simple as that.

6 tools come baked in.

Each one already has a named member and a hard number behind it.

Corner Man

Paste a live DM thread, get the exact next message to send.

Thomas: 10 DMs, 6 meetings.

Niche Diagnostic

Scores your positioning and hands you the fix, not just the diagnosis.

David: impressions up 564%.

Content Creator

Tell it what to post. It writes in your voice, for your people.

Hilda: 14K impressions in a day.

Offer Doc

Builds your full offer document from your profile and posts. Minutes, not days.

Mitch: 3 months of content in a day.

Tribe Dossier

A guided build of the intelligence file on your niche. Feeds everything else.

Angus: 56 inbound leads.

Cold DM Suite

Paste a profile, get a personalised DM back. Not templates.

Tom: 6 meetings, 2 clients.

Plus Campaign Builder, Profile Optimiser, Objection Handler, and new ones dropping every week.

My actual brain, rebuilt over and over, in your corner.

Some people want the videos. Some people just want the answer. This is for when you just want the answer, and it gives it to you in plain English, fast.

Basically me, on tap. Log into Claude, ChatGPT or Claude Code, connect, and ask me anything.
Two years of building. Every recording, every Loom, every framework, every bit of IP, all in one place.
Not a transcript GPT. It's my actual brain, rebuilt over and over with the real frameworks.
New skills drop all the time, and you don't have to do a thing. They're just there when you connect.

A 7FC member's post. They uploaded their Tribe Dossier into MattGPT and got 90k impressions and 56 inbound leads. The name is greyed out for privacy. — A member, using MattGPT on their Tribe Dossier. 90k impressions, 56 inbound leads.

Valued at $199/mo

Get Access

Two years of my brain in one place, available the second you connect it.

Product 4

AI Second Brain

Your own AI second brain.

AI that writes like you, because it actually knows you.

MattGPT is the engine. This is the fuel. It's the self-knowledge file that turns generic AI into you. Your voice, your story, your tribe. Without it, you're just talking to the same ChatGPT as everyone else.

The story

I'm part of a mastermind I pay $60,000 a year for, full of 7, 8 and 9-figure business owners.

I went to the event in Cairns and presented this whole thing.

Honestly? I didn't even realise how valuable the AI second brain was, until I showed the room and they all went "oh f*ck."

Everyone wanted to know how to build their own.

See, MattGPT is just connected to my second brain. So I built a tool that runs you through making yours.

Matt Lakajev presenting his AI Second Brain on stage at the mastermind — On stage at the mastermind where this all started.

Sound familiar?

Ever opened up ChatGPT, started talking, got something good going... and the next day it's forgotten everything about you? Your AI Second Brain doesn't. It remembers everything. Who you are, who you help, how you talk.

It's not an app. It's not a subscription. It's a folder.

The trick is what's inside. A few files your AI reads before it writes a single word of your content, your DMs or your offers.

Who you are

Your profile, your personality, how you think. Everything the AI needs to sound like you.

Who you serve

The research on your people, so everything you say about them is correct.

How you communicate

Your voice, and how to write all your content, DMs and landing pages using it.

How it works

I run you through the entire process of building it, step by step. And you can literally look inside my second brain to see exactly how it works. That's how you build your own self-knowledge, the thing only you have.

I run you through it

Step by step, I take you through building your second brain. No guesswork, just follow along.

Look inside mine

You get to peek inside my actual second brain and see exactly how the whole thing fits together.

It lands in your folder

Who you are, who you serve and how you communicate, sitting as files on your own computer. Yours.

AI reads it first

MattGPT and LinkNinja read the folder before they write anything, so every output sounds like you.

Once it's built, you can run the whole thing from anywhere.

MattGPT and LinkNinja read it first and work in tandem.

Once it's built, you run it from anywhere.

Nobody can copy it, because it's built on you.

I run my whole business off this thing, walking Teddy, training, on the Concept2.

The brain already knows who I am, so I just tell it what I want and it does it in my voice.

No starting from scratch. No re-explaining myself every day.

Matt Lakajev on the Concept2 bike with a laptop open, training for HYROX while running the business — On the Concept2, training for HYROX, still running the whole business from a second brain.

Nobody can copy this, because it's built on you.

This is the thing only you have. It's what makes MattGPT and LinkNinja sound like you instead of everyone else. And it lives on your computer, so it's yours forever.

Outputs only you could have made. Nobody can copy a brain built on your story.
It remembers everything: who you are, who you help, how you talk. You never re-explain yourself again.
Makes MattGPT + LinkNinja sound like you. They read your brain first, then write.
Yours forever. It lives on your computer and stays with you even if you ever leave.

$6M+

Matt made on LinkedIn with his own Second Brain

6 books

written with it, one drafted in a single day

110k

impressions, 60 leads from one voice-loaded post

"My eyes are watering. Nobody has ever guided me like this. This alone paid for the program." That's a 7FC member, after reading his own Cognitive Profile.

Valued at $99/mo

Get Access

Build it once. It just keeps getting smarter and smarter, and it's yours forever.

Product 5

Growth Mode

Your entire CRM, already built, branded, and loaded.

You get access to Growth Mode.

The exact CRM we run our whole business on, cloned and handed to you. Not a dumbed-down version. The actual stack.

The story

You get access to Growth Mode. I'll be upfront, it's white-label GoHighLevel.

When I started I spent $15K on HubSpot and never used it.

So Steve built us our own on top of GoHighLevel.

It runs everything: roughly 53,000 contacts, every lead magnet, every email.

We just cloned our instance, so you get the whole thing.

It makes you look expensive. You don't even need to build a website, you just use this.

It's the same stack I used to build this very page, right now.

What you get

Your white-label CRM sub-account

You get your own sub-account, the white-label CRM we built on GoHighLevel. Pipelines, contacts, automations, email, the lot. The same one we run, just yours.

Pre-built email sequences

Done for you. The lead-gen and follow-up sequences just load straight into your sub-account. You don't write a single one. They're already there, ready to go.

Done-for-you landing pages

Your landing pages, already built and connected to your CRM. Form fills, contact lands, tagged on arrival. No "go figure out a funnel" step, it's done.

The same stack we run

This is the exact rig 7FC runs on, not a dumbed-down version. You get the production stack, the one managing 53,000 of our own contacts.

How it works

You get your sub-account

We clone our instance and hand you your own white-label CRM sub-account. Branded, ready, no setup pain.

The sequences load in

The pre-built email sequences drop straight into your account, done for you. You don't build a thing.

Your pages are already done

Done-for-you landing pages, built and connected. Forms feed your CRM and tag on arrival.

Walk in and use it

The same stack we run, not a dumbed-down version. The painful part is finished. You just run your campaigns.

Your pages run on Damn Good Funnels.

This is the bit that connects to your CRM. Damn Good Funnels is our page builder, with a proper design system under the hood, so your pages come out looking like you hired a designer. Not slop. Not a Wix template. Pages that actually look good.

See how Damn Good Funnels builds your pages →

The 12 Damn Good Funnels templates: Sales Letter, Squeeze, VSL, PAS, Lead Magnets, Workshop, multi-step Forms, Success and Payment pages — Twelve templates, ready to ship. Clone one, change the copy, go live.

The same stack we run, not a dumbed-down version.

7FC, LinkNinja, and this very page are built on Damn Good Funnels + the CRM. You get the production rig, not a watered-down one.

The exact CRM we run. 53,000 contacts, every lead magnet, every email. Cloned and handed to you.
Pre-built email sequences, done for you. They load into your sub-account on day one. You build nothing.
Done-for-you landing pages on Damn Good Funnels. Proper design system, so they look like you hired a designer.
Free hosting on Cloudflare ($0/mo). No setup tax, no surprise bills, no "go figure out hosting" step.

$297/mo

what the empty platform costs. You get it built & loaded instead

53,000

contacts the exact same CRM is running right now

$0/mo

hosting on Cloudflare, free SSL, free CDN

Replaces the ~$297/mo you'd pay just for the empty platform, and then you'd still have to build the whole thing yourself. You get it cloned, branded and loaded instead.

Valued at $297/mo

Get Access

The painful part of a CRM, the build, is already finished. You just walk in and use it.

Product 6

4-Week Challenges

We run campaigns all year. Every few weeks, we all run one together.

Knowing what to do was never the problem. Actually doing it is.

You get access to 8 challenges a year.

We run campaigns all year, every few weeks, all done together.

The daily rep is the 10-10-1: 10 comments, 10 DMs, 1 post.

That's it. The challenges just make you actually do it.

The one thing that actually works

After 3 years and coaching 2,200 founders, the only thing that works is doing the work.

Do 10 comments, 10 DMs and 1 post every day and you'll eventually win. That's the whole game.

The hard part was never knowing what to do. It's doing it every day, when nobody's making you.

So the challenges make you. A hard start, a room doing the same reps next to you, all done together.

We change the theme every challenge. Here's one as an example.

Here's one we ran starting in January this year: find your niche, start real chats, generate leads, run a campaign.

We've also run a Build-Your-AI-Second-Brain challenge, and a LinkedIn DM one is coming up.

The theme changes, but underneath it's always the same: post content, send DMs, leave comments.

Week 1

Find Your Tribe

Deep niche research and positioning. You build a Tribe Dossier using the Niche Scoring Bible and MattGPT, so by Friday you know exactly who you're talking to.

Week 2

Start Real Conversations

Gift DMs, not tax bill DMs. You learn the exact framework that gets 60%+ response rates, on live working sessions where you send messages on the call.

Week 3

Content That Generates Leads

The Colouring Book system. Pick a proven format, fill it with your niche, post it. Hook training that gets 10K+ impressions, and no more AI slop.

Week 4

Run a Campaign

The whole month converges here. You announce a real campaign, personalised DMs go out, and conversations turn into booked calls. Chester signed 2 in a day.

How it works

A new challenge kicks off

Every few weeks we start a new 4-week challenge together. A fresh theme, a hard start date, the whole room joining at once.

Do the daily 10-10-1

The daily rep: 10 comments, 10 DMs, 1 post. Every day. Under an hour. That's the whole thing, right?

Do it together

A room full of people doing the exact same reps next to you. That's what makes you actually show up and do it.

Win

Keep doing the reps and you eventually win. Booked calls, signed clients. The challenge just makes the doing happen.

8 a year. We change the theme, never the work underneath.

Build-Your-AI-Second-Brain. A LinkedIn DM one coming up. Find-your-niche → start chats → generate leads → run a campaign. Different theme every time, but underneath, it's always the same: post content, send DMs, leave comments. And it all happens together, which is the whole point.

The daily 10-10-1: 10 comments, 10 DMs, 1 post. Simple. The hard part is doing it, so we make you.
A new theme every challenge: second brain, DMs, niche-to-campaign. The skin changes, the reps don't.
You do it together. A whole room doing the exact same thing next to you, all year, every few weeks.
Followers don't equal dollars. Chester (2,181), Bec (~2,000) and Anastasia (~9K) all won with tiny followings.

$101K

Pedro did in 7 days running a challenge

2 clients

Chester signed in a single day on his first one

$60K

Anastasia's best month off the back of these

Valued at $399/mo

Get Access

It's all about doing it together. Join any week, there's always a challenge running. You slot straight in.

Add it all up

6 standalone products. One login.

LinkNinja, your DM software $199/mo
7FC Community, live calls + community $399/mo
MattGPT, your AI coach $199/mo
AI Second Brain, trained on you $99/mo
Growth Mode, your full CRM, done $297/mo
4-Week Challenges, all year $399/mo

That stacks up to $1,592/mo if you bought each one separately.

You're not paying anywhere near that.

Get access and we'll show you exactly what it costs. No surprises, no hidden upsells.

Put it together: the DM tool, the CRM, the AI coaching, all of it. Everything you need to Sell and Market on LinkedIn.

Even if you've got under 5,000 followers and you want to make $500K+ a year, this is the whole kit.

Get Access

6 products. One login.

The DM tool, the CRM, the AI, the coaching. All of it.

LinkNinja, Growth Mode, MattGPT, your AI Second Brain, the live calls, the community, and the challenges. One login. Get access and we'll show you how it works.

Get Access

The Proof

This is EVERYTHING you need to Sell and Market on LinkedIn.

Even if you've got under 5,000 followers and you want to make $500K+ a year, this is the whole kit to go and do it. Nobody here started with a big following. They just got access and did the work.

The receipts. Straight from the people doing it.

Pedro

$207K in 30 days

Anastasia

$60K AUD month

Mandy

$128K in 6 weeks

Angus

56 inbound leads

David

+564% impressions

Ceyhun

7 calls in 1 week

Hilda

14K in 24 hours

Chester

469% impression growth

Questions you probably have.

How is this everything you need to Sell and Market on LinkedIn?

Because it's everything a small business owner needs to sell AND market on LinkedIn, all in one place. Think about it. You need the tool to actually start the conversations (LinkNinja). You need a coach in your corner when you're stuck (MattGPT, that's basically me, on tap). You need your own AI brain that's trained on you, so everything comes out in your voice and not AI slop (your Second Brain). You need somewhere to capture and follow up every lead, which is the CRM and the funnels, already built (Growth Mode). You need a room full of people doing the exact same thing right now (the Community). And honestly? You need something that actually makes you do the work, that's the challenges. That's the whole machine, right? Not a course. Not one tool. The whole thing, under one login.

What actually is this?

It's everything you need to Sell and Market on LinkedIn, in one place. The DM software (LinkNinja). A full CRM (Growth Mode). Your AI coach (MattGPT). Your own AI brain trained on you (the AI Second Brain). Live calls and a private community. And the 4-week challenges we run all year. Not a course you watch alone. It's the whole machine, plus a room full of people doing exactly what you're doing.

Is this a course?

No. Courses give you videos to watch alone. This is a live coaching group with an AI agent, daily challenges, live calls during challenge weeks, and a community of people doing the work alongside you. You won't be watching modules hoping to figure it out. You'll be doing the reps with real-time support.

What's LinkNinja?

The AI tool you plug into your LinkedIn DMs. It shows you exactly who's waiting on a reply, drafts the next message in your voice, and works your whole inbox at once. It never auto-sends, so you stay in control of every message. No bot risk and no getting your account restricted. You can see the product itself at linkninja.co.

I'm not technical. Can I use any of this?

Yes. You just talk to it. Paste a DM thread, describe your niche, ask for content ideas, and it responds in plain English with specific, actionable coaching. If you can send a text message, you can use this. We walk you through setup on your first onboarding call.

Do I need to pay for any AI tools?

You'll need Claude Pro for MattGPT. It's $20 a month, paid to Anthropic, not us. That's the AI we use to build your campaign, write your messages, and create your content. We give you all the prompts and skill files, you just paste them in.

What's the daily time commitment?

Less than 60 minutes a day if you're doing it properly. The daily reps are: 1 post, 10 comments, 10 DMs, and 10 minutes of AI-coached reflection. Most members knock it out in 45 to 60 minutes. Live working sessions on top of that during challenge weeks if you want to show up.

I've tried LinkedIn stuff before and nothing worked.

Look, this isn't a course. You get on live calls, we build your campaign together, and you send real messages to real people before you hang up. If something's not working, we fix it right there on the call. That's the difference between learning about LinkedIn and actually doing LinkedIn.

Can I join if I'm brand new to LinkedIn?

Absolutely. It starts with niche research and positioning, finding your tribe and building your profile from the ground up. You don't need followers, a track record, or even a complete profile. Chester had zero LinkedIn clients when he started. 2,181 followers, 6 paying clients in 3 months.

How much is it / how do I get in?

Hit Get Access and drop your details. We onboard in waves and we're picking the people actually on LinkedIn right now, really sending DMs. We'll show you exactly what's involved once you're in the line, including the price. No surprises, no hidden upsells.

Everything you need to Sell and Market on LinkedIn.

Chester started with zero clients and AI-generated content nobody cared about. He got access, did the reps, and now all his leads come to him. You're one application away from finding out what your LinkedIn can actually do.

Get Access

One last thing

Wait. How the hell have you built all this?

Steve, Matt's business partner and the brains who built the product, the CRM and Damn Good Funnels

Steve Butler. My secret business partner, absolute weapon, genius, and my very dear friend.

Honest answer? I'm just the face. There's a whole team behind me, and the secret weapon is my business partner Steve.

Steve built the product. He built the CRM. He built Damn Good Funnels. Basically all the stuff that actually works, that's him. You won't have seen him before, because he doesn't post and he's not a LinkedIn guy at all. He just goes heads-down and builds. LinkNinja, all of it.

Fun fact: about 90% of his time he's building AI software lying flat in a hammock out the back of his house. Kind of a legend, right?

Everything you need to Sell and Market on LinkedIn • 6 products, one login

Get Access